The dual trajectory of China’s bakery industry: Hyper-specialization vs. nationwide scale
China’s bakery industry is characterized by extreme competition and diversity, exemplified by a massive disparity in pricing strategies. In cosmopolitan hubs like Shanghai, consumers frequently wait hours and spend upwards of RMB 100 for artisanal, specialized toast. Conversely, on dominant e-commerce platforms like Taobao, top-selling items offer 1kg of toast for just RMB 15. This […]
French consultant gives insight into the developing Chinese bakery and pastry market: China Paradigm transcript #120 with Pierre Gilson
Matthieu David: The Chinese bakery and pastry market has changed so much over the last 10 years. It used to be that Paris Baguette, a Korean brand, was the biggest player. Now it is Starbucks. But they are facing strong, albeit much smaller, competition from the likes of Wagas and Baker & Spice. Today’s guest […]