The new pour: How premiumization, craft beer, and instant delivery are transforming beer market in China
The beer market in China is undergoing a significant transformation. For years, the industry was all about cheap, mass-market lagers, but the last decade has flipped the script. There is now a huge swing toward craft beer and experimental flavor profiles. This isn’t just a minor trend. It is a full-scale market overhaul led by […]
The Revolution of Craft Beer in China: Chinese Consumers Crave Craft Beer
Craft beer in China has shown an impressive growth with over a 25% volume share of mid-priced and premium brands. China is the largest beer market in the world with 450 million hectoliters per year. This would make up 25% of the global consumption of beer. Since 2015 the revenue for beer production industry in […]