Premiumisation of the oral care market in China
For most consumers in China, brushing teeth has long been a routine done without much thought. It used to be quick, habitual, and largely functional. Yet this everyday behavior is beginning to change. What used to be a low-cost necessity is now gradually taking on new meaning. Chinese consumers pay more attention to how products […]
China Paradigm 104: Running an oral care business in China after selling a 400-person food delivery company
Oral care business in China Matthieu David interviews Lucas Englehardt, founder & CEO at xixilab. Hard work pays off. At least this was the case for Lucas’s first business which was food delivery. Using flyer marketing he’s managed to grow it into a sizable business and then eventually sell it to a German company for […]
Why we predict the children’s oral care market in China will boom | Daxue Consulting
Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]