Premiumisation of the oral care market in China
For most consumers in China, brushing teeth has long been a routine done without much thought. It used to be quick, habitual, and largely functional. Yet this everyday behavior is beginning to change. What used to be a low-cost necessity is now gradually taking on new meaning. Chinese consumers pay more attention to how products […]
Market research: Toothpaste in China
Gone are the days when big multinationals in China could easily dominate every consumer segment from toothpaste to laundry detergent. For years, the main concern for companies such as Procter & Gamble Co. were counterfeits, as their brands had strong brand recognition and were popular among the newly expanding consumer market. However, this is no longer the […]