Perfume consumer trends in China: Emotion, everyday use, and evolving scent preferences
As China’s perfume market matures, the key narrative is no longer merely the pace of category expansion, but rather the shift in how Chinese consumers understand, select, and experience perfumes. In China, fragrance is gradually moving beyond its traditional role as a symbolic luxury item to become an integral part of daily life. It became […]
China’s fragrance market in 2026: Assimilitating into everyday consumption
China’s fragrance market is no longer confined to the niche, luxury segment it once was, but is entering a more mature phase of development. While the perfume category continues to expand rapidly, its growth rate is expected to gradually slow from over 20% in recent years to 10.8% by 2029. At the same time, the […]
Dior in China: A prime case of luxury fitting into a Digital China
Christian Dior considers China as a major market Founded in 1946 by French designer Christian Dior, Dior is one of most famous fashion luxury brands in the world. Since its founding at Avenue Montaigne in Paris, Dior has always been synonymous with magnificence and elegance. The first womenswear collection by Christian Dior in 1947 caused […]
The Perfume Market in China: An Opportunity among the Elderly
The Perfume Market in China It is said that the market value of the global perfume industry reached $39.4 billion in a steadily rise, which is expected to reach $45.6 billion in 2018. Jean-Luc Ansel, chairman of Valley Cosmetic, expects the global cosmetics market is expected to reach 30% in 2030. Its main drivers are […]