Perfume consumer trends in China: Emotion, everyday use, and evolving scent preferences
As China’s perfume market matures, the key narrative is no longer merely the pace of category expansion, but rather the shift in how Chinese consumers understand, select, and experience perfumes. In China, fragrance is gradually moving beyond its traditional role as a symbolic luxury item to become an integral part of daily life. It became […]
Market analysis of the Chinese perfume market
Market analysis of the Chinese perfume market Market share Like other skincare products and cosmetics, foreign brands have taken up the majority of the shares in Chinese perfume market. Data from market research illustrates that all the top 10 perfume sellers are foreign brands, and they take up 48.8% of Chinese perfume market. These brands […]