How current lifestyle is shaping the Chinese sleep economy
As economic pressure and fast-paced urban lifestyles reshape daily routines, many people in China are experiencing growing levels of stress in both work and personal life. Sleep problems, particularly insomnia, have become an increasingly common concern. Long working hours, digital habits, and irregular schedules are contributing to shorter sleep duration and declining sleep quality for […]
Health supplements and vitamins in China: a promising market dominated by foreign brands
Health supplement consumption trends in China are evolving rapidly, unlocking massive demand and reshaping the wellness landscape. From 2018 to 2023, China’s health supplement market achieved a CAGR of 6.9%. In 2023, the market size of health supplements in China reached RMB 387.9 billion, marking a year-on-year increase of 29.8% – a surge reflecting post-pandemic […]
The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets like organic food, vitamins and supplements and the use of plant based traditional Chinese medicine (TCM) into their daily lives. By 2021 the health food […]
Market Tidbits transcript #3: China’s vitamin and supplements market. Differences in preferences China vs. West
Matthieu David: Hello everyone, today we are going to go through our new vitamin and health supplements sector in China report, which was published in July 2020. Here to talk about it with me is Allison. Allison Malmsten: Hi, I am Allison, the marketing manager at Daxue Consulting. Matthieu David: Thanks for being here. So today we go […]
How China is becoming the largest and most diversified market for vitamin and dietary supplements (VDS) | Daxue Consulting
China’s increasingly wealthy and health-conscious population is showing large interest in the vitamin and dietary supplement market (VDS). With a rapidly growing middle class, more people are able to afford additional health products such as vitamins, fish oil, protein powder, etc. Such growing demand is showing high potential for the market in a number of […]
Expanding Appetite for Vitamins and Dietary Supplements in China
To know more about Vitamins and Dietary Supplements in China, contact Daxue Consulting at dx@daxueconsulting.com China consumed over CNY 109 billion (US$16.3 billion) of vitamins and dietary supplements (VDS) in 2015, and is projected to record a CAGR of 6% over this year, thanks to increasing disposable incomes and health awareness of almost every segment […]