{"id":21210,"date":"2025-12-23T16:12:17","date_gmt":"2025-12-23T08:12:17","guid":{"rendered":"https:\/\/daxueconsulting.com\/?p=21020"},"modified":"2025-12-23T16:17:53","modified_gmt":"2025-12-23T08:17:53","slug":"hot-trend-indulgence-ice-cream-industry-china","status":"publish","type":"post","link":"https:\/\/daxueconsulting.com\/hot-trend-indulgence-ice-cream-industry-china\/","title":{"rendered":"The ice cream market in China: Healthier, cheaper, and aesthetically pleasing"},"content":{"rendered":"\n<p>Since 2014, China has been the <a href=\"https:\/\/www.mintel.com\/press-centre\/china-replaces-us-as-worlds-largest-ice-cream-market\/\">largest ice cream market<\/a> in the world. In 2024, it reached <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/ice-cream-market\/china\">USD 23.2 billion<\/a>, or 20% in the world and 53% in the Asia Pacific. It is expected to grow at a CAGR of 4.7% until 2033, more rapidly than the global rate of <a href=\"https:\/\/www.grandviewresearch.com\/horizon\/outlook\/ice-cream-market-size\/global\">4.3%<\/a>. Cities in the eastern and southern parts of China, such as Shanghai and Hangzhou, are leading in ice cream consumption compared to northern China, which consumes less ice cream due to colder weather.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Download our China F&amp;B White Paper<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1542\" height=\"1074\" src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover.png\" alt=\"China F&amp;B white paper 2024\" class=\"wp-image-61588\" srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover.png 1542w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-300x209.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-800x557.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-768x535.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2024\/04\/FB-WP-cover-1536x1070.png 1536w\" sizes=\"(max-width: 1542px) 100vw, 1542px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"21091266\",\n    formId: \"0198d19d-779c-46ea-a72c-e35e05f4588d\"\n  });\n<\/script>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Chinese ice cream consumers and their habits<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">From premium to standard: The 5-yuan era<\/h3>\n\n\n\n<p>In 2024, the ice cream market saw a shift in consumer preference. The once popular, overpriced ice cream is disappearing, while products priced below RMB 5 have started to dominate the market. Current customers are becoming more rational, less willing to pay for premium ice cream. \u201cIce cream returns to the 5-yuan era\u201d has become a trending topic on Weibo. It gained 63.8 million views and 16,000 comments as of June 2025. Many netizens are complaining about the prices of ice cream. Netizens recall that they only used to cost RMB 0.5-2 each. However, with the flashy packaging and high prices, fewer people want to purchase them nowadays. Other Chinese citizens also stated that when comparing international brands to cheaper brands, the 5-yuan ice cream offers better value for money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Healthier options and selective consumption<\/h3>\n\n\n\n<p>As Chinese consumers pay more attention to health, many ice cream brands are working hard to eliminate the \u201cunhealthy food\u201d label. Ice creams made of natural ingredients containing less sugar and cholesterol and without dairy ingredients have become trendy. Almost every Chinese domestic brand like Mengniu, Bright Youbei, and Yili Xujinhuan has launched sub-brands in line with this trend.<\/p>\n\n\n\n<p>On <a href=\"https:\/\/daxueconsulting.com\/xiaohongshu-china\/\">RedNote<\/a> (Also known as Xiaohongshu), many users have shared sugar-free ice cream brands. Even doctors have made videos recommending healthy ice cream options. Many posts are made for consumers who are on a diet yet still want to indulge in a sweet treat in the summer, with a list of affordable grocery store brand ice cream options and the amount of calorie content in each.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1080\" height=\"1440\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-0-fat-post.png\" alt=\"\" class=\"wp-image-63576 lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/1440;width:412px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-0-fat-post.png 1080w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-0-fat-post-225x300.png 225w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-0-fat-post-768x1024.png 768w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Source: RedNote @95086730660, Post on ice cream with zero trans fat<\/em><\/figcaption><\/figure>\n\n\n\n<p>In China, ice cream used to be something you enjoy on the spot due to the late development of a reliable cold chain. However, this phenomenon is changing rapidly because of a dramatic rise in <a href=\"https:\/\/daxueconsulting.com\/online-shopping-in-china\/\">online shopping in China<\/a>. The Chinese ice cream ecommerce market is predicted to reach <a href=\"https:\/\/ecommercedb.com\/markets\/cn\/ice-creams\">RMB 16.32 billion<\/a> (USD 2,272 million) by 2025 and accounts for 28.3% of the frozen food ecommerce market in China.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Major players in the fierce competition<\/h3>\n\n\n\n<p>Chinese <a href=\"https:\/\/daxueconsulting.com\/china-dairy-market\/\"><strong>dairy<\/strong><\/a> giants Yili and Mengniu boast a solid leading position in China\u2019s ice cream industry. They each have a market share of 17% and 10% of the ice cream market in China and are <a href=\"https:\/\/marketingtochina.com\/the-ice-cream-market-in-china-the-love-of-brands\/\">mentioned<\/a> as the top two most purchased ice cream brands in 2024. Qiaolez, a sub-brand belonging to Yili, followed. After the three domestic companies, other spots are taken by foreign brands, with Nestle in fourth and H\u00e4agen-Dazs in fifth place.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"746\" height=\"452\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-china-chart-2.png\" alt=\"\" class=\"wp-image-63579 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-china-chart-2.png 746w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-china-chart-2-300x182.png 300w\" data-sizes=\"(max-width: 746px) 100vw, 746px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 746px; --smush-placeholder-aspect-ratio: 746\/452;\" \/><figcaption class=\"wp-element-caption\"><em>Data source: Chyxx, designed by Daxue Consulting, Most popular ice cream brands bought by Chinese consumers<\/em><\/figcaption><\/figure>\n\n\n\n<p>Although Chinese brands are leading the ice cream sales in the country and are more affordable, foreign brands are more popular in big cities as they are favored for their high-quality branding. Certain city-dwellers are willing to spend more on their products. While H\u00e4agen-Dazs ice cream is 5-10 times more expensive than domestic brands, it remains popular in major cities. These consumers are more willing to pay for premium branding and high-quality ingredients. Its strong brand positioning continues to appeal to an upscale segment of the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The fresh-served ice cream market in China<\/h3>\n\n\n\n<p>The competitive landscape for ice cream in China is distinctly segmented by price and strategy. The mass market is dominated by affordable behemoths like <a href=\"https:\/\/daxueconsulting.com\/chinese-beverage-brand-mixue\/\">Mixue<\/a> and fast-food adjuncts such as KFC. These brands compete on ubiquitous availability through self-owned cold-chain network and ultra-low pricing below RMB 5, which is well-celebrated in lower-tier cities. Moreover, fast-food chains such as KFC and McDonald\u2019s treat ice cream as a high-penetration complementary item to core meals.<\/p>\n\n\n\n<p>In the premium segment, while established global players like H\u00e4agen-Dazs hold their ground, the market is being reshaped by emerging local challengers. Brands like Yeah Gelato and P\u00f6be Ice are driving growth through experience-led formats, offering freshly made gelato and aesthetic presentations at mid-premium price points.<\/p>\n\n\n\n<p>Meantime, luxury <a href=\"https:\/\/daxueconsulting.com\/chocolate-market-in-china\/\">chocolate<\/a>-origin brands like Venchi and Godiva are expanding into the category. These brands recast fresh-served ice cream as a high-end dessert occasion. This diversification means that ice cream in China is no longer a simple treat. It is a multifaceted market spanning everyday value, experiential indulgence, and premium luxury, all evolving rapidly across city tiers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"831\" height=\"706\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/07\/daxue-consulting-china-ice-cream-competitive-landscape.png\" alt=\"\" class=\"wp-image-64106 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/07\/daxue-consulting-china-ice-cream-competitive-landscape.png 831w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/07\/daxue-consulting-china-ice-cream-competitive-landscape-300x255.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/07\/daxue-consulting-china-ice-cream-competitive-landscape-800x680.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2025\/07\/daxue-consulting-china-ice-cream-competitive-landscape-768x652.png 768w\" data-sizes=\"(max-width: 831px) 100vw, 831px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 831px; --smush-placeholder-aspect-ratio: 831\/706;\" \/><figcaption class=\"wp-element-caption\"><em>Source: Daxue Consulting, competitive landscape of the fresh-served ice cream market in China<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Product localization to cater to Chinese novelty-loving consumers<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The importance of aesthetics in the ice cream market in China<\/h3>\n\n\n\n<p>In China, ice cream is no longer a snack to consume in hot summer but is becoming something to share with others and to exchange emotions. Many ice cream companies are putting effort into enhancing the design of their ice cream to attract Chinese consumers. Among all the different kinds of ice creams, designs with traditional aesthetics are the most popular ones.<\/p>\n\n\n\n<p>Ice cream inspired by cultural themes has also been trending online and is usually sold at tourist attractions, museums, and amusement parks. For example, in Beijing, many iconic sites like the Palace Museum, the Summer Palace, and Yuanmingyuan have all introduced their own ice cream. These ice creams are designed as a 3D representation of the landmark or site they are sold. As such, they have attracted visitors to buy them and take pictures. Consumers have posted online that for RMB 15, the price isn\u2019t too high, and it\u2019s a unique design that\u2019s very photogenic.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1440\" height=\"1920\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-3D.jpg\" alt=\"\" class=\"wp-image-63574 lazyload\" style=\"--smush-placeholder-width: 1440px; --smush-placeholder-aspect-ratio: 1440\/1920;width:536px;height:auto\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-3D.jpg 1440w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-3D-225x300.jpg 225w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-3D-768x1024.jpg 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2022\/08\/daxue-consulting-ice-creams-3D-1152x1536.jpg 1152w\" data-sizes=\"(max-width: 1440px) 100vw, 1440px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em><em>Source: RedNote @2503233246, 3D ice cream sold at tourist spots in China<\/em><\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What to know about the ice cream market in China<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>China has been the largest ice cream market in the world since 2014, with a revenue of RMB 137.4 billion.<\/li>\n\n\n\n<li>Chinese consumers are less inclined to spend money on premium ice cream. They have gone back to lower-priced ice cream that\u2019s good value for its price. The 5-yuan era has made waves on social media as consumers become more rational.<\/li>\n\n\n\n<li>Healthier options are trending online as ice cream brands work to eliminate the \u201cunhealthy food\u201d label. People are also sharing ice creams that have low sugar and low calories on platforms like RedNote.<\/li>\n\n\n\n<li>People have started purchasing ice cream online. The Chinese ice cream e-commerce market is predicted to reach RMB 16.32 billion by 2025.<\/li>\n\n\n\n<li>The top three ice cream brands in China in 2022 were domestic brands, Yili, Mengniu, and Qiaolez, a sub-brand belonging to Yili. Haagen-Dazs ranked fifth as the most popular foreign brand with the highest price among all other ice cream brands.<\/li>\n\n\n\n<li>Nowadays in China, ice cream is no longer a snack to consume in summer but is becoming something to share with others and exchange emotions. The design of the ice cream is turning into a key feature for attracting Chinese consumers, especially those drawn from Chinese culture.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2232\" height=\"781\" data-src=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles.png\" alt=\"\" class=\"wp-image-63525 lazyload\" data-srcset=\"https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles.png 2232w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles-300x105.png 300w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles-800x280.png 800w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles-768x269.png 768w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles-1536x537.png 1536w, https:\/\/daxueconsulting.com\/wp-content\/uploads\/2023\/09\/Daxue-Banner-bottom-of-articles-2048x717.png 2048w\" data-sizes=\"(max-width: 2232px) 100vw, 2232px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2232px; --smush-placeholder-aspect-ratio: 2232\/781;\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 2014, China has been the largest ice cream market in the world. In 2024, it reached USD 23.2 billion, or 20% in the world and 53% in the Asia Pacific. It is expected to grow at a CAGR of 4.7% until 2033, more rapidly than the global rate of 4.3%. Cities in the eastern [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":63577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","filesize_raw":"","footnotes":""},"categories":[348,1000,74,996,67,11],"tags":[1032,4125,4127],"daxue_industry":[],"class_list":["post-21210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china-markets","category-diary-in-china","category-fmcg-in-china","category-food-beverage-in-china","category-food-and-beverage-in-china","category-market-research-china","tag-dairy-product","tag-ice-cream-industry-in-china","tag-summer-in-china"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ice cream market in China: Healthier, cheaper, and prettier<\/title>\n<meta name=\"description\" content=\"Since 2014, China has been the largest ice cream market in the world. 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